It’s been not long announcing that they had a new parent company, Google has unveiled a new logo. The company is going through major changes since July but none of those will be as talked about as this new logo. Not only that its completely different, but it’s going to take some time to get used to the new image.
The revamped logo is being shown off as a Google Doodle, and features a new font called Product Sans, which looks vaguely primary school-esque. Also, the new logo’s font is quite similar to that of Alphabet’s.
Larry Page, the company’s CEO, wrote in a blog post on August 10 that “Google is not a conventional company. We do not intend to become one.” So the new fun logo seems to demonstrate that. In a blog post released on September 1, the company said “Google has changed a lot over the past 17 years – from the range of our products to the evolution of their look and feel. And today we’re changing things up once again.” The post adds that, eventually, the logo will come across all of Google’s pages and products.
A multicolored “G” will be the company’s favicon, replacing the blue “g.”
The original logo was designed by Ruth Kedar. She explained her creative thought process:
It was playful and deceptively simple. The design subtle as to look almost non-designed, the reading effortless. The colors evoke memories of child play, but deftly stray from the color wheel strictures so as to hint to the inherent element of serendipity creeping into any search results page and the irreverence and boldness of the “I am feeling lucky” link. The texture and shading of each letter is done in an unobtrusive way resulting in lifting it from the page while giving it both weight and lightness. It is solid but there is also an ethereal quality to it.
She later spoke about her color choices: “We ended up with the primary colors, but instead of having the pattern go in order, we put a secondary color on the L, which brought back the idea that Google doesn’t follow the rules.“
The evolution of Google’s design is discussed at length in a new site created by the company.
“We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future”, says Google.